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In the last few years, video content has been a leading source of information next to blogs and infographics. Many advertisers also mentioned that an effective video can lead up to 80% in sales. Apart from video content that is widely consumed on the internet, making things pop or being different from normal video-on-demand (VOD) is a trend for most content creators and other marketing professionals.

The growing popularity of video content (VC), most professionals can say that content marketing has become an integral part of any company’s marketing mix. And that video and live content are one of the trends that we cannot neglect.

Aside from blogs, VC has a steady viewer base compared to other forms of content on the internet.

In the last few years, video content has been a leading source of information next to blogs and infographics. Many advertisers also mentioned that an effective video can lead up to 80% in sales. These days, video content has become widely consumed on the internet. And being different from normal video-on-demand (VOD) is a must for content creators and marketing professionals who want to differentiate their content from others.

With the growing popularity of video content (VC), it can be said that content marketing has become an integral part of any company’s marketing mix. And that video and live content are one of the trends that we cannot neglect.

Aside from blogs, VC has a steady viewer base compared to other forms of content on the internet.

Why should you get into IRL content?

The content on the internet is constantly and rapidly changing and we constantly need to rise to the challenge of developing original content. Content that can spark thought leadership and maybe even go viral.

These days, video content or video-on-demand content tends to be more lackluster and uninteresting. Thinking of ways to revolutionize the content scene, most individuals strive to think of ways on how they can diversify their content and make them stand out from the rest.

Here comes the proliferation of vloggers and real-life content streamers who share more than their love for gaming and lifestyle content – but also share a glimpse of what happens in their real-life in video form – raw, unedited, and live-streamed or otherwise.

Trending broadcasts

We content creators have been in our homes thinking of ways of creating content that is relatable and entertaining – while everyone is streaming their gameplays and other DIYs, which has been a common scene now; others are turning into what makes them different from the rest – which is sharing snippets of their life on the internet.

They say that no two people are alike, even twins are different. We see lifestyle influencers everywhere and they are on different platforms. We do not want to see different people playing the same game every time, we want to see more. Here is where the increase of vloggers (video blog poster) who share their life in edited video format and platforms who allow individuals to stream real-life content straight from their phones to the internet like Facebook Live, Afreeca TV (a popular streaming service in South Korea), Bilibili (popular in China), Twitch (mobile app for Android and IOS), YouTube mobile app (with eligibility requirements to access the live stream feature on mobile) and many more.

IRL streaming

What makes IRL streaming services so popular these days, in China, it is recorded to have at least 560 million users as of March this year that accounts for 62% of the country’s internet users.

You see, there is no such thing as people in broadcasts doing the same thing – they might be doing the same challenges and content themes but ultimately what makes it different is their personalities. These IRL streamers are more of live hosts of their own broadcasts or shows. How they differentiate themselves from other streamers is them being their authentic selves and promoting their content to people who have similar interests.

From a viewer’s perspective, an IRL streamer is more likely to have in-the-moment engagement with the viewers which makes them feel involved in the creation of their content. No matter how small the engagement – a shoutout, when a streamer reads your comments or answers your questions, responds to a request, does a viewer’s suggestion – it creates a personalized experience for the viewers and a custom content that cannot be duplicated by other creators.

ASMR and Mukbang

You might’ve seen this floating around the internet for a while. ASMR or auto sensory meridian responses that induce a tingling feeling in the viewer, and which aim to calm, nurture, or soothe. 

Mukbang a portmanteau from the Korean words for “eating” (먹는; meogneun) and “broadcast” (방송; bangsong) – or simply an eating broadcast. This was first introduced in 2009 on AfreecaTv – and now it has spread beyond Korea and became a global trend.

Content as simple as someone enjoying a meal can be entertaining as well. In a society where we lack the time to sit down and enjoy our food. This kind of content shares how it looks like when someone prepares and enjoy the food that they’re consuming. Someone might ask, how can something so simple be so interesting to others? Everyone eats, but not everyone has time to truly enjoy eating. To someone who has a fast-paced lifestyle, eating has become merely a task. To consumers of ASMR food, mukbangs are a glimpse of how enjoyable consuming food can be.

What is vlogging?

So, what technically is vlogging? A vlog is a video blog or an online diary in video form. Back in the day, the creation of blogs is more of an entry from personal experience, these days the repertoire of content has highly diversified – from the daily life hacks, do-it-yourself tutorials, video game walkthroughs, educational videos, and industry presentations to name a few. With the changing times, aside from reading the normal text-based content, individuals have gravitated more towards moving images or videos.

Essentially, vlogging creates a window where audiences can take a glimpse at the content creator’s life. Since there are no two people alike, an overview of other people’s lives tend to be interesting to most audiences. Most people can say that they can relate to these experiences. This kind of content also humanizes the individual making them more relatable. 

Getting Major FOMO

Video-on-demand or edited and uploaded video is still valuable. But we have to admit that live broadcasts or real-time streaming provide a sense of entertainment instant gratification.

We call this phenomenon, FOMO, the fear of missing out has become something we’re scared of. Are you the type of person who needs to be in the know of current events and trends? And tends to have major anxiety over things that we feel that we should know or should be informed about?

These kinds of content when consumed by normal viewers tend to feel more updated. It’s like audiences are a step closer to knowing the content creators’ life, even just a glimpse of it. More like friends who are catching up on their other friends. Or family members sharing how their day went.

As online content consumers, what do you think about vlogging and IRL streaming? Is it the kind of content that you’re interested in watching? Do you already have a favorite vlogger and IRL streamer? We’d love to know your thoughts on this trend. Feel free to connect with us on our socials and let us know your thoughts – Twitter, Facebook, and Instagram.

Akemi Trinindad

Akemi Trinindad

Social Media Specialist. She's mainly on Instagram @akemi_loves - loves food, travel and sometimes photography.

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