In the last few years, video content has been a leading source of information next to blogs and infographics. Many advertisers also mentioned that an effective video can lead up to 80% in sales. Aside from the usual video content that we widely consume on the internet, making things pop or being different from normal video-on-demand (VOD) is becoming a trend for most content creators and other marketing professionals.
With the growing popularity of video content (VC), it can be said that content marketing has become an integral part of any company’s marketing mix. And that video and live content are one of the trends that we cannot neglect.
Aside from blogs, VC has a steady viewer base compared to other forms of content on the internet.
Why should you get into IRL content?
The content on the internet is constantly and rapidly changing and we constantly need to rise to the challenge of developing original content. Content that can spark thought leadership and maybe even go viral.
These days, video content or video-on-demand content tends to be more lackluster and uninteresting. Thinking of ways to revolutionize the content scene, most individuals strive to think of ways on how they can diversify their content and make them stand out from the rest.
Here comes the proliferation of vloggers and real-life content streamers who share more than their love for gaming and lifestyle content – but also share a glimpse of what happens in their real-life in video form – raw, unedited, and live-streamed or otherwise.
We content creators have been in our homes thinking of ways of creating content that is relatable and entertaining – while everyone is streaming their gameplays and other DIYs, which has been a common scene now; others are turning into what makes them different from the rest – which is sharing snippets of their life on the internet.
They say that no two people are alike, even twins are different. We see lifestyle influencers everywhere and they are on different platforms. We do not want to see different people playing the same game every time, we want to see more. Here is where the increase of vloggers (video blog poster) who share their life in edited video format and platforms who allow individuals to stream real-life content straight from their phones to the internet like Facebook Live, Afreeca TV (a popular streaming service in South Korea), Bilibili (popular in China), Twitch (mobile app for Android and IOS), YouTube mobile app (with eligibility requirements to access the live stream feature on mobile) and many more.
What makes IRL streaming services so popular these days, in China, it is recorded to have at least 560 million users as of March this year that accounts for 62% of the country’s internet users.
You see, there is no such thing as people in broadcasts doing the same thing – they might be doing the same challenges and content themes but ultimately what makes it different is their personalities. These IRL streamers are more of live hosts of their own broadcasts or shows. How they differentiate themselves from other streamers is them being their authentic selves and promoting their content to people who have similar interests.
From a viewer’s perspective, an IRL streamer is more likely to have in-the-moment engagement with the viewers which makes them feel involved in the creation of their content. No matter how small the engagement – a shoutout, when a streamer reads your comments or answers your questions, responds to a request, does a viewer’s suggestion – it creates a personalized experience for the viewers and a custom content that cannot be duplicated by other creators.
ASMR and Mukbang
You might’ve seen this floating around the internet for a while – ASMR or auto sensory meridian responses that induce a tingling feeling in the viewer, and which aim to calm, nurture, or soothe.
Mukbang a portmanteau from the Korean words for “eating” (먹는; meogneun) and “broadcast” (방송; bangsong) – or simply an eating broadcast. This was first introduced in 2009 on AfreecaTv – and now it has spread beyond Korea and became a global trend.
What is vlogging?
So, what technically is vlogging? A vlog is a video blog or an online diary in video form. Back in the day, the creation of blogs is more of an entry from personal experience, these days the repertoire of content has highly diversified – from the daily life hacks, do-it-yourself tutorials, video game walkthroughs, educational videos, and industry presentations to name a few. With the changing times, aside from reading the normal text-based content, individuals have gravitated more towards moving images or videos.
Essentially, vlogging creates a window where audiences can take a glimpse at the content creator’s life. As no two people are alike, an overview of other people’s lives tend to be interesting to most audiences, and that they can relate to these experiences. This kind of content also humanizes the individual making them more relatable.
Getting Major FOMO
While video-on-demand or edited and uploaded video is still something that’s valuable, live broadcasts or real-time streaming provides another sense of entertainment gratification – being in the know when it happens as it happens.
We call this phenomenon, FOMO, the fear of missing out has become something we’re scared of. Not being able to be in the know of current events and trends tends to give us anxiety over things that we feel that we should know or should be informed about.